How to build uninterrupted sales

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The retailer "Tvoy Dom" offers hundreds of thousands of products, among which you will find everything you need for your home, summer house, renovation and travel. In this success story, we will tell you how the company is developing the e-commerce direction and maintaining its leading positions online using MTS cloud technologies.

Interregional hypermarket chain "Your Home"
Hypermarkets "Tvoy Dom" have been present on the Russian market since 1998. Today the company offers the opportunity to buy seasonal and all-season goods in any convenient way.

The official website of the hypermarkets duplicates the assortment of shopping centers. The wordpress web design agency buyer can go to the site, fill the virtual basket and pick up the real goods themselves or with the help of the delivery service. Also, if desired, you can come to the offline store. This model improves the customer experience and helps to increase sales.

To develop online trading and solve other business problems, the company actively uses IT capabilities. The approach is not new: today it is difficult to imagine a competitive business in the retail market without high-tech solutions. But not every trading company uses clouds in its work. Why "Tvoy Dom" chose IaaS - read on.




Cloud technologies for retail
Developing online trading is a strategic element of business. But for a website to be profitable, it must work quickly and smoothly. Otherwise, the buyer will simply go to a competitor. According to the consulting company IDC, which surveyed retail representatives, the cost of one hour of business application downtime reaches up to $1 million.

The IT environment of the company "Tvoy Dom" became a serious barrier to increasing the share of online trading in the overall sales structure. The company moved the site to the cloud, but the availability of the service remained low. In addition, the online store itself was functionally outdated.

It is important for a large retailer to provide uninterrupted service to customers. If the site stops working even for 5-10 minutes, this will negatively affect the business. Due to problems with CRM, business process management will be disrupted, since the company's managers will not be able to view customer information and process applications.

"Tvoy Dom" sought to solve two problems at once: functionally update the online store and place critical online services on the side of a reliable cloud provider.